At Richie Deluna, we don’t just design apparel—we craft purpose into every thread. Founded by Chris Escobar, a visionary in digital content and innovation, this brand was born out of a deep desire to build something that would stand the test of time, just like the legacy that inspired it.
But Richie Deluna isn’t only a name. It’s a story. A movement. A reminder that “the sky is not the limit.”
The Legacy: How Space Exploration and Family Launched a Brand
The soul of Richie Deluna was ignited decades ago, long before it became a brand. It begins in the 1950s, with Chris’s grandfather, a dedicated Grumman Aerospace employee whose work ethic and hunger to learn left a lasting impression. Though he didn’t design spacecraft, his role in procurement, parts, and quality control was critical in supporting the team behind the Apollo Lunar Module (LEM) —the very craft that carried astronauts to the surface of the Moon.
His commitment to excellence, curiosity, and craftsmanship planted the seeds for a legacy that now lives on through Richie Deluna —a brand built on purpose, innovation, and pride in the details.
My grandfather supported the Apollo missions through his work at Grumman—his dedication now inspires the next generation. Credit: NASA / Grumman Aircraft Engineering Corporation
Built in Bethpage, New York, the LEM was not just an engineering marvel; it was a symbol of what’s possible when human vision and precision come together. That spirit of exploration, innovation, and purpose became embedded in Chris’s DNA. Chris carries that torch forward—not into aerospace, but into something equally meaningful: everyday apparel for the bold, the curious, and the limitless.
The Mission: Clothing for the Curious and the Courageous
Chris Escobar created Richie Deluna for a new generation of explorers—not only astronauts, but also the professionals, creatives, innovators, and leaders who push boundaries in their own worlds and reach for their own version of the stars.
At its core, the mission is clear:
"To inspire us to become the best version of ourselves—because greatness begins with how we carry ourselves, and what we stand for."
Every T-shirt and hoodie at Richie Deluna is crafted using premium, American-grown SUPIMA® cotton an intentional choice we selected to honor domestic craftsmanship, sustainability, and enduring quality. Just as the Apollo missions relied on materials engineered with care and purpose, we bring that same ethos to everything we create.
"This isn’t fast fashion. It’s thoughtfully engineered apparel designed to endure, to inspire, and to align with the values of professionals who demand more: more quality, more story, more impact."
A Brand Engineered with Purpose
Chris’s career as digital and content leader from NBCUniversal to IBM’s Weather Channel was defined by precision, agility, and excellence. At Richie Deluna, he’s applying that same high-performance mindset to fashion.
“I’ve spent my career delivering high-value content that was seen by millions. Now, I’m channeling that same energy into building a brand that moves people—from the inside out.”
Why Richie Deluna™ Is Different
✔ American-grown SUPIMA® Cotton: for unmatched softness, strength, and sustainability.
✔ Clean, timeless design: created for high-performance lives and wardrobes.
✔ A story in every stitch: inspired by space exploration, engineered for life on Earth.
✔ Purpose-driven production: ethical, intentional, and built to last.
More Than a Brand. A Movement.
Richie Deluna isn’t just a clothing label, it’s a mindset. A call to dream bigger, move with purpose, and wear something that means something. Whether you’re building the next great company, designing the future of tech, or simply pushing yourself to be better every day, you’re one of us.
Join a community of bold thinkers who believe that advancement starts within and that what we wear can be part of the journey.
Welcome to Richie Deluna™. Let's Reach Beyond.
Thank you for being part of this mission. As we grow, explore, and build together, we invite you to wear our story and become part of a future where fashion, innovation, and purpose align. The sky was never the limit.
